Hilarious and Adorable Dogs Encourage Pet Parents to “Boot the Boot” this Winter Season in New Campaign and Video

CHICAGO, JANUARY 9, 2017—Morton Salt is officially turning winter on its tail and encouraging pet parents nationwide to take action and help spread awareness to provide a solution for a real, embarrassing problem: dog booties. With the arrival of freezing weather, snowy streets, salty sidewalks and dogs in awkward winter booties, a new Morton Salt campaign, “Boot the Boot,” has officially launched to liberate paws across America with the help of Morton® Safe-T-Pet® Ice Melt.

The newly-released “Boot the Boot” video was shot over two days with help from a group of adorable dogs, including a number of rescue dogs. Capturing real-life reactions of how dogs really feel about booties, the hilariously candid video showcases the experience of wearing them and the exuberance that comes when the dogs are freed of their booties.

“Many pet owners don’t realize that not all sidewalk salts are optimal for pets, so we created ‘Boot the Boot’ to bring awareness to a pet-friendly alternative, Morton® Safe-T-Pet® formula, which is less irritating to pets’ paws,” said Marcus Tyler, Morton Salt Brand Manager, Ice Melt. “Morton  makes it easier to protect  pet’s paws – and their pride – in the wintertime  with Morton® Safe-T-Pet® offering an additional choice  so pets can frolic freely, without booties!”

Developed with and recommended by veterinarians, Morton® Safe-T-Pet® is free of both salts and chlorides to be less irritating to pet’s paws, keeping them happier during the winter months. For more information, visit or follow us on Facebook, Instagram and Twitter with #BootTheBoot.


About Morton Salt, Inc.

Morton Salt, Inc., part of the K+S Group, is the trusted authority in salt in North America. Our iconic Morton® brand, coupled with the broadest footprint in the industry, has made us a leader since 1848. We produce salt for culinary, water softening, household, sidewalk and road deicing, food processing, chemical, pharmaceutical, and numerous other industrial uses. Headquartered in Chicago, Morton has nearly 3,000 employees committed to safety, quality and service in the communities in which we operate.

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