1960-1980
The Evolution Continues
As consumer trends evolve, Morton Salt answers the call with breakthrough products while also giving back to the community.
1960
![](https://img.youtube.com/vi/tVWZWWY4UlQ/0.jpg)
Playhouse
1961
Joy Morton’s only son, Sterling Morton, sets aside funds for the Morton Wing of the Art Institute of Chicago before his death.
1963
![](https://www.mortonsalt.com/wp-content/uploads/a-time-of-expansion-18-1159x1538.jpg)
1967
![](https://www.mortonsalt.com/wp-content/uploads/a-time-of-expansion-22-558x400.jpg)
1968
The sixth version of the Morton Salt Girl debuts, with the yellow dress and a carefree gaze that remains today.
![](https://www.mortonsalt.com/wp-content/uploads/her-first-appearance-29-1159x1494.jpg)
1970
Keeping up with consumer health and diet concerns, Morton® Salt Substitute is developed.
1973
Morton continues its commitment to health and diet trends by introducing Morton® Lite Salt™ Mixture.
Morton introduces Nature’s Seasons® Seasoning Blend, a unique blend of salt, pepper and other natural spices.