October 5, 2011
Facebook Campaign Encourages Consumers to Pledge to Keep Pets Safe
Winter can be hazardous for people living in cold-weather regions – and for our four-legged friends. To help keep pets safe this winter, Morton Salt’s Safe-T-Pet® brand ice melt and the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) today announced a public service campaign that kicks off on the first day of winter, Dec. 22, with “National Keep Pets Safe in Winter Day.”
The purpose of the campaign, which runs through January 2012, is to share important pet safety tips with as many pet owners as possible to help reduce winter weather-related pet injuries and fatalities. These tips can be found on Morton’s website and on Facebook at (www.facebook.com/MortonSalt).
As part of the campaign, Morton is making a $20,000 donation to the ASPCA to help continue its life-saving work and provide resources to pet owners on pet wellness. In addition, for every unique Facebook fan “like” received on Morton’s Facebook page from Oct. 1 through Jan. 31, 2012, Morton will donate $1 to the ASPCA, up to $55,000. This additional funding from Morton will be used by the ASPCA to raise awareness about the importance of proper winter pet care and safety.
“Pet owners should know the importance of keeping their furry friends safe during the winter, which is what we hope to raise awareness about by teaming up with Morton for this public service campaign,” said Elysia Howard, vice president of marketing and licensing for the ASPCA.
Morton brand manager Sara Matuszak added, “The world looks different to pets when it’s covered in ice and snow. We are proud to offer animal enthusiasts a chloride-free ice melt that’s safer for pets in cold weather areas, and now by collaborating with the ASPCA on the ‘National Keep Pets Safe in Winter’ campaign, we hope to make a bigger difference in the lives of millions of pets and their owners.”
Low awareness of household hazards and prevention measures drive too many pet injuries and fatalities each year. Some quick guidelines for winter pet safety include:
- Using pet-friendly (salt free and chloride free) ice melters such as Morton® Safe-T-Pet®.
- Keeping anti-freeze high on shelves in sealed containers and quickly cleaning any spills/leakage.
- Limiting outdoor time for pets when temperatures drop below freezing.
- Checking warm spots on cars, such as hoods, where animals might seek shelter from the cold.
- Keeping pets on a leash, especially dogs, which can become disoriented or lost when once familiar surroundings are covered in ice and snow.
- Making sure pets are wearing identification tags and proper outerwear as needed.
More about the ASPCA
Founded in 1866, the ASPCA (The American Society for the Prevention of Cruelty to Animals) is the first humane organization established in the Americas and serves as the nation’s leading voice for animal welfare. One million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501 [c] [3] not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. The ASPCA, which is headquartered in New York City, offers a wide range of programs, including a mobile clinic outreach initiative, its own humane law enforcement team, and a groundbreaking veterinary forensics team and mobile animal CSI unit. For more information, please visit www.aspca.org. To become a fan of the ASPCA on Facebook, go https://www.facebook.com/aspca. To follow the ASPCA on Twitter, go to https://www.twitter.com/aspca.
More about Morton and Safe-T-Pet®
A company with roots that date back to 1848, Morton has established itself as America’s trusted authority on salt based on consistent excellence and an evolving product line that continues to pass the test of time. Morton® Safe-T-Pet® ice melt continues this tradition. Developed with veterinarian support to be safer for your furry friends, Safe-T-Pet has a completely salt and chloride free formula which is less irritating and safer for pets’ paws and stomachs, people, and plants, as well as paved surfaces, than plain salt. Safe-T-Pet can be purchased online or at major national retailers. For more information visit Morton Ice Melt or www.facebook.com/MortonSalt.