Chicago – OCTOBER 11, 2018 – Morton Salt today announced a three-year partnership with the James Beard Foundation (JBF) to elevate its efforts to educate, inspire and create opportunities to reduce food waste.
The first course serves up free access to Creating a Full-Use Kitchen, a new online food waste curriculum designed for culinary school instructors to train students to understand, address and advocate solutions to reduce food waste. The free curriculum also provides guidance on how to reduce cost, improve nutrition and enhance overall sustainability practices.
“The next generation of chefs and culinary professionals will have a remarkable influence on food culture,” said Denise Lauer, Chief Marketing Officer, Morton Salt, Inc. “They will impact how we cook, how we eat and how we celebrate food – especially on social media. That’s why we wanted to team up with JBF to provide this new curriculum to the culinary community and support those who, like us, are passionate, motivated and inspired to erase food waste.”
In addition to the Creating a Full-Use Kitchen curriculum, the Morton Salt-JBF partnership will include digital content and live events to educate consumers, instructors and the next generation of chefs about the issue of food waste and what they can do to prevent it in their own kitchens.
“We’re excited Morton Salt came to the table to help make this curriculum available for not only culinary professionals, but also for anyone who wants to challenge themselves to join the movement to reduce food waste,” said Clare Reichenbach, Chief Executive Officer, James Beard Foundation. “As part of our Waste Not campaign, we’ll continue to find bold, creative and exciting ways to raise awareness and drive change with Morton Salt.”
Creating a Full-Use Kitchen was developed with founding support from the Rockefeller Foundation and is also supported by food waste tracking partner, Lean Path.
The Morton Salt-JBF partnership further demonstrates Morton Salt’s commitment to its “Erase Food Waste” movement, which launched in December 2017 with an integrated marketing campaign featuring the thought-provoking video series, “Questions.”
This year, Morton Salt released new digital and social content to bring the campaign to life in an unforgettable way – by turning real food waste into a custom font and posters. The one-of-a-kind font is free and available for download at MortonSalt.com/WalkHerWalk.
To continue the momentum, Morton Salt has several other activations planned in 2018-19 including chef and influencer partnerships, recipe collections as well media, customer and retail partnerships.
“Erase Food Waste” is the latest action campaign for “Walk Her Walk” – Morton Salt’s brand promise to be a force for good in the world. “Walk Her Walk” is inspired by the Morton Salt Girl, whose iconic image and unstoppable spirit will continue to serve as a call-to-action to step up and make a difference.
For more information about Morton Salt’s “Erase Food Waste” journey, visit MortonSalt.com/WalkHerWalk or visit Facebook, Instagram and Twitter @MortonSalt and search #EraseFoodWaste.
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About Morton Salt, Inc.
Morton Salt, Inc., part of the K+S Group, is the trusted authority in salt in North America. Our iconic Morton® brand, coupled with the broadest footprint in the industry, has made us a leader since 1848. We produce salt for culinary, water softening, household, road deicing, food processing, chemical, pharmaceutical, and numerous other uses. Headquartered in Chicago, Morton Salt with its affiliates in the Bahamas and Canada has nearly 3,000 employees committed to safety, quality, and service in the communities in which we operate.
About the James Beard Foundation
For over 30 years, the James Beard Foundation has championed chefs and other culinary professionals while highlighting the centrality of food culture in our daily lives. Through the James Beard Awards, unique dining experiences at the James Beard House and around the country, scholarships, hands-on learning, and a variety of industry programs that educate and empower leaders in our community, the Foundation has built a platform for chefs and asserted the power of gastronomy to drive behavior, culture, and policy change around food. For more information visit jamesbeard.org and follow @beardfoundation on Facebook, Twitter and Instagram.