The Every Drop Journey

Morton Partners with Thirst Project to Help End the Global Water Crisis

Our Walk Her Walk journey continued at the 8th Annual Thirst Gala in Los Angeles, where Morton provided guests with an immersive experience that told the story of the global water crisis.

The Every Drop Journey featured more than 3,000 pulsating lights, our signature umbrella and high definition cinemagraphs to tell the story of the global water crisis to create an emotional, impactful and memorable experience. We also gave guests the chance to Walk Her Walk by sharing photos on social with #MortonxThirst to trigger a $100 donation to the Thirst Project. The result? Morton’s donation will give 2,200 people clean water for life! Check out the experience for yourself below.

Morton Salt and the Thirst Project