Yes. In 1911, Morton created free-flowing salt by adding magnesium carbonate as an absorbing element. Following that, Morton decided to run a series of ads in Good Housekeeping magazine promoting its new product. An ad was developed featuring the little girl carrying the round container and holding an umbrella during a rain shower. The original copy read, “Even in rainy weather, it flows freely.” Everyone agreed on the ad’s appeal, but thought the copy was too wordy. It was reworded and a new advertising slogan was born!

There have been seven official Morton Salt Girls. She first appeared on the Morton table salt package in 1914 and her image was updated in 1921, 1933, 1941, 1956, 1968 and 2014.

She is known as the Morton Salt Umbrella Girl, or the Morton Salt Girl for short. To us, she’s ageless. But in our historical documents, she has been referred to as an 8-year-old.