A girl in a yellow dress with an umbrella and a morton salt container

Why can’t salt be tinted different colors to make it easy to see on light-colored food?

Why can’t salt be tinted different colors to make it easy to see on light-colored food?

Why can’t salt be tinted different colors to make it easy to see on light-colored food?

Why can’t salt be tinted different colors to make it easy to see on light-colored food?

Why can’t salt be tinted different colors to make it easy to see on light-colored food?

Over the years, we have received many other suggestions that we market “colored salt.” However, to date, all of our research into colored salt has shown that the vast majority of salt users prefer a pure, white product. This is the principal reason we have not marketed such a product.

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