October 12, 2009
Celebrity chef to provide in-home cooking session.
This holiday season, Morton Salt and celebrity chef Rocco DiSpirito are teaming up to give home cooks a chance to win big prizes while learning how to bring out the best in their dishes with Kosher Salt. The Morton® Cooking Coarse Sweepstakes is now under way and according to Morton Salt CEO Mark Roberts, features an in-home, personal cooking session with Rocco as its grand prize.
Celebrated chef and author of five cookbooks and recently seen on NBC’s “The Biggest Loser,” “Rachel Ray” and “Rocco Gets Real” on A&E, Rocco DiSpirito is known for creating simple and delicious recipes using fresh and healthy ingredients.
“Rocco is a natural fit for our product because he helps real people cook well using the best ingredients,” said Roberts. “Morton® Kosher Salt is a versatile coarse salt ideal for creating special meals, drinks and snacks.”
Now through Dec. 31, consumers can visit www.mortoncookingcoarse.com to enter for a chance to win a one-on-one cooking session with Rocco and an opportunity to win a variety of instant-win prizes for their kitchen. Participants can also download special recipes that feature Kosher Salt.
Additional details of the Morton® Cooking Coarse Sweepstakes with Rocco are also available on specially-marked packages of Morton® Kosher Salt that feature the celebrity chef.
The grand-prize winner will be selected in January 2010.
About Morton Salt, Inc.
Morton Salt, a Chicago-based company, established in 1848, is North America’s authority on salt and a leading producer of salt for grocery, water softening, ice control, agricultural, and industrial uses. Morton introduced the nation to the Morton Umbrella Girl and the now-famous slogan, “When It Rains It Pours®” in 1914. Since that time Morton Salt products have graced the shelves of more homes throughout the country than any other brand of salt.