Did Morton come up with the saying, “When It Rains It Pours®”?

Yes. In 1911, Morton created free-flowing salt by adding magnesium carbonate as an absorbing element. Following that, Morton decided to run a series of ads in Good Housekeeping magazine promoting its new product. An ad was developed featuring the little girl carrying the round container and holding an umbrella during a rain shower. The original copy read, “Even in rainy weather, it flows freely.” Everyone agreed on the ad’s appeal, but thought the copy was too wordy. It was reworded and a new advertising slogan was born!