Morton
Salt is an American tradition, with roots dating back to 1848.
Since then, based on consistent excellence that has passed
the test of time, the company has established itself as the
trusted authority on salt.
In 1911, Morton was the first to introduce magnesium
carbonate (an anti-caking agent) to salt, creating a table
salt that flows freely even in humid weather. Shortly thereafter,
one of the most recognizable icons, the Morton Umbrella Girl
and the slogan, “When It Rains It Pours” is created.
Product innovation coupled with advertising innovation created
a little girl and her slogan to communicate in a cute, but
effective way, the fact that Morton salt would flow freely
in damp weather.
Throughout Morton’s history, innovation
has remained a key area for new product development. In 1924,
Morton produced the first iodized table salt to help prevent
goiters which was a wide spread health problem in the U.S.
at that time. In the early 50’s, a high-quality salt
product (Morton Pellets) for the recharging of home water softeners
was introduced. Keeping abreast of consumer health and diet
trends resulted in the development of two new salt products
in the 1970’s. Morton Salt Substitute was created for
those consumers on a doctor-recommended sodium restricted diet
and Morton Lite Salt™ Mixture was created for those consumers
interested in lowering their sodium intake.
Continuing the commitment to water quality improvement,
the Morton System Saver salt formula is introduced in 1984.
System Saver significantly improves water softener performance.
Morton’s innovation continues with products
such as French Fry Salt and its rapidly dissolving crystal
which delivers a faster taste sensation. Portion-Control Packets
offer the highest quality salt and pepper in convenient, single-servings.
With over 150 years in the salt business, Morton
has long been a proud supplier of salt products to the foodservice
industry. We are committed to providing to our valued customers,
top-of-the line, high-quality salts for the industry: From
Table Salt, Rounds, Bags and Boxes to Disposable Shakers, Portion
Packets, Water Softening and Ice Control Products, Morton has
it all!
We take pride not only in producing quality products
but also in our dedication to providing top quality customer
service. Our One-On-One Customer Service Program features a
dedicated Sales and Customer Service team that works together
to provide service unmatched in the Salt Industry. The Morton
Direct Sales Force will help support your sales and marketing
efforts. The Morton Customer Service Rep will support your
order and distribution needs while keeping you informed of
any changes that might impact your orders.
Morton: Dedicated to providing the highest quality
products supported by exceptional customer service!
For more information about Morton® Foodservice,
please e-mail foodserviceinfo@mortonsalt.com.
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