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Think back to your childhood kitchen. Recall if you can your family
pantry. If you remember nothing else, the sight of that familiar
round blue package with the little umbrella girl sprinkling
salt in the rain may be the one thing that comes to mind.
Morton Salt is an American tradition, with roots that date
back to 1848. Since then, based on consistent excellence and
a constantly evolving product line that has passed the test
of time, and then some, the company has established itself
as the trusted authority on salt.
Morton introduced the country to the slogan, When it rains,
it pours™. It also introduced us to one of the most
recognizable icons in the world –
the Morton Umbrella Girl. She’s occupied a space
in our pantry before we were old enough to cook and she
still brings life to our foods today. Though today she comes
in many forms. From table to popcorn and pickling salts
to the salt products that are exploding into average American
kitchens: Kosher and sea salts - Morton is still pulled off
grocery shelves more than all other brands.
However, if you thought the Morton story began and ended with
a little girl and an umbrella, you would be wrong. Morton
products aren't just for cooking. Since 1848, Morton has been
America's leading producer of salt for water softening, ice
control, agricultural and industrial uses as well as grocery.
In 1951, Morton introduced Morton® Pellets, a high-quality
salt product for the recharging of home water softeners. In
1959 Morton developed what was, at the time, the world’s
deepest and most modern salt mine in Fairport, Ohio.
In 1970, keeping with American diet and health trends, Morton
introduced Morton® Salt Substitute, followed by Morton® Lite Salt™ Mixture three years later.
In 1984, Morton's System Saver® formula pellets, which
today is the number one selling water softening product, is
introduced to the national market. Added to Morton® Pellets,
the patented System Saver® formula helps improve tank
cleanliness by preventing water-deposit buildup.
In 1999, Morton is acquired by Philadelphia-based Rohm and
Haas Company, Inc. and continues to serve as the Morton Division
in much the same capacity as it was known prior to the acquisition.
Regardless of its massive reach into various products and
categories it is still traditional food salt products and
the umbrella girl that the general public most recognize.
And deservingly so. Morton’s food salt products continue
to be America’s choice.
Today, with the emergence of high-end cooking growing increasingly
popular with average everyday cooks – Morton continues
to experience tremendous growth – especially with
its kosher salt product. In general, the Kosher Salt category
is exploding and a new generation of chefs and cooks,
powered by the popularity of cooking shows, magazines
and celebrity chefs, is quickly making Kosher Salt a new
staple on the American kitchen spice rack. Morton® Coarse
Kosher Salt, based on its tradition of excellence, is once
again driving this trend.
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